Marketing

To be conscious that you are ignorant is a great step to knowledge.
Benjamin Disraeli

 

Grocery shoppingSubject: Consumer Trust

Research Focus: Influence of the customer experience over spending patterns

Sponsor: Transactis

Publication examples: Marketing Week, Database Marketing

 

 

iStock_000021649910_MediumSubject: Multichannel Marketing

Research Focus: Investigation into the range and mix of marketing channels used by consumers

Sponsor: GI Insight

Publication examples: Internet Retailing, Data    Strategy, Admap